UK Company Donors Propose Big Cuts in Giving

Dax Lovegrove, head of business and industry relations at WWF UK, a charity which has long-standing company partnerships with companies such as HSBC, Marks & Spencer and MBNA, said that businesses were already becoming more discerning about how to distribute funds during straitened times.

“We are concerned and we are going to have to work much harder to leverage funds from the corporate sector,” he said. “We will need to be clearer about the benefits of new partnerships and make sure we tie our objectives in with business’ interests.”