UK Company Donors Propose Big Cuts in Giving

While 75 per cent of businesses questioned in the poll agreed that they had a moral responsibility to contribute to social wellbeing, 50 per cent said they expected to cut the number of charities they support this year.

Salvatore LaSpada, chief executive of the London-based Institute of Philanthropy, suggested that business donors should find ways to be imaginative in their giving.

“There are real leadership opportunities for corporates who say, even in a downturn, ‘we are going to commit ourselves to philanthropy, we may have to reduce our donations but there are other ways we can be involved’,” he said.