U.K. Charity Direct Debit Cancellations Highest Ever in August
Cancellation rates across the calendar year of 2010 were significantly lower than those seen in 2009, reaching pre-recession levels. Rates were up and down for the first quarter, before rising for four months in succession, and then dropping significantly each month between September and December, with a year-end finish of 2.87%. Where cancellation rates in 2009 only fell below 4% four times, in 2010, they didn’t reach up to 4% once, leading to an average for the year of 3.32%. This was a significant drop from 2009’s average of 4.05%, and the lowest seen since 2007 and the pre-recessionary period.
The full Rapidata Charity Direct Debit Tracking Report 2011 is available as a free download from Rapidata’s website.