Moving forward, Ogrin hopes to budget more time for personal contact — phone calls and meetings — with donors because fundraising is really about relationship building.
Another thing she realizes is that no matter what percentage of your funding comes in through individual donations, individual giving is vital to the survival of any nonprofit organization.
"It's been challenging as a development director figuring out how to allocate resources when everything's a top priority and how to devote time to a $20,000 campaign goal when you've just submitted a $3 million grant and you're looking at the future," Ogrin says. "It becomes hard to prioritize, but knowing that individual giving needs to grow to sustain an organization, the $20,000 is just as important as the $3 million grant." FS