To combat oversolicitation, HealthConnect One encouraged staff and constituents to comment on Facebook about the campaign, alerting the network when they gave or why it's important to give. Board members and other individuals also posted updates on their own Facebook pages, and some supporters created their own Causes pages.
Then, of course, the board of directors and associate board reached out to their own contacts to solicit support, something that has been a struggle for HealthConnect One in the past.
"It's been really difficult for us getting the board involved," Ogrin says. "… In September, we finally passed a give-or-get policy of $1,000 for each board member, and $25 for each associate board member. This process made it so much easier to talk to our board about fundraising."
HealthConnect One also put a mention of its One Birth campaign in its newsletter, and at the same time, when Ogrin found an opportunity to make phone calls to donors, she did — something that really helped increase fundraising.
Then came the acknowledgment phase, both with the thank-you within a week of receiving a gift, and the subsequent thank-yous in January and February.
While HealthConnect One is still tallying the total revenue from the campaign at press time, Ogrin says the One Birth campaign met the $20,000 goal. And she says a more aggressive campaign may have brought in even more dollars, but with a 25th anniversary event celebration slated for June 2012, the organization didn't want to overextend its reach and tap donors out.
Even with pulling back the reins a bit, the organization was able to reach its goal. Ogrin gives a lot of the credit to board members.
"Our board really helped this year. The board and the associate board took a new ownership over this and really aggressively reached out to their networks. We got donations from people that we hadn't gotten donations from in years that came through our board," she says.