Twitter Advertising Platform Ad.ly Allows Tweeters to Give Back
Ad.ly was developed on the basis of allowing Twitter publishers to monetize their Twitter accounts through advertising. The founders consider each publisher as an influencer in their own right and feel that they should be compensated for their time and effort when using Twitter. Currently advertisers such as Nestle, Microsoft, NBC, Universal and Sony are using the Ad.ly platform to connect with their target demographic.
Ad.ly is a privately held company that has recently raised a round of financing from GRP Partners, who have invested in companies like Overture, Bill Me Later, DealerTrack, Costco and Starbucks. For more information on Ad.ly visit www.ad.ly.