Twestival Raised $250,000 and Expectations

Feb. 20, 2009, Guardian — After the Twestival hangover, how much money was raised for charity:water? Twestival today said that after adding up 116 of the 175 cities involved, the Twitterrati has raised just over $250,000.

That amount means safe, clean drinking water for 17,000 for 20 years and it is great news. But it is far below what Twestival had hoped to raise — just a quarter of the target $1m. In the thrill of the tweet, perhaps $1m seemed a reasonable target. But it also seems reasonable that at least 10,000 people donated a little over $25 each, and that's a far more realistic outcome.