Tweet, Tweet: A Crash Course in Twitter for Nonprofits

Twitter isn't a silver bullet, Haydon said. You need to have the basics (Web site, donation processing, e-mail marketing) covered before spending a lot of time with it or any social media, for that matter. And Twitter might not be right for your audience.

If you’re going to delve into something like Twitter, Haydon said, it's important to be able to give an elevator pitch on it, so he schooled attendees in some Twitter basics.