Turnkey and boodleAI Partner Up to Improve Peer-to-Peer Donor Acquisition
Turnkey, experts in peer-to-peer fundraising, have entered into a strategic partnership with boodleAI, a provider of artificial intelligence assistants for nonprofit donor acquisition and peer-to-peer fundraising, to deliver AI-powered fundraising solutions to nonprofits, according to a press release.
“The boodle assistant helps peer-to-peer fundraisers be more successful, which makes them more productive financially for the nonprofit, and happier personally for themselves. All of that makes it more likely that they will return to fundraise again. The magic of peer-to-peer fundraising, in general, is that we use volunteer humans to deliver a message to a ‘list’ of people whom the fundraiser has identified as likely to give," Katrina VanHuss, CEO of Turnkey, said in the release. "As the peer-to-peer fundraiser browses through their contact list, that is what they are doing—identifying those likely to give. The boodle assistant puts that on hyperdrive since it brings in data that the fundraiser cannot know. Easier, faster, further. This will change the way our peer-to-peer fundraisers ask their peers for donations.”
Under this new partnership, boodleAI's AI-driven platform will allow donors to increase donations and find new potential donors through Turnkey's expertise in peer-to-peer strategy, engagement and messaging.
“With over 30 years of experience with peer-to-peer messaging and engagement, Turnkey will undoubtedly help improve our product offering allowing us to catapult to a growing market faster and quicker,” boodleAI CEO Shawn N. Olds said in the release.
To read the full release, click here.
Nhu Te is senior content manager at Fundraise Up, the AI-powered online donation platform for enterprise nonprofits. In her work, she focuses on helping nonprofits create more impact through personalized donor relations, digital fundraising and thoughtful use of technology.