43 Ways to Turn Your Supporters Into Fundraising Superstars
29. Make donation forms concise and compelling. Help your fundraisers by creating donation forms that are concise, compelling and easy to complete.
30. Spotlight a new fundraiser on your website each month. It provides recognition and encourages others to start fundraising.
31. Ensure the registration form is concise and easy to complete. This makes it simple for anyone to get started and prevents frustration during the initial steps.
32. List top fundraisers on your website. Recognition and competition are two powerful motivators that may inspire some fundraisers to send out another batch of e-mails.
Help them follow personal fundraising page best practices
33. Give supporters the ability to set up fundraising pages for any occasion. Maybe they want people to donate on their behalf instead of having them buy presents for their birthdays. Whatever the cause, make it simple for them to get started and flexible enough to support their efforts.
34. Add a great default photo to fundraising pages. According to the Blackbaud and the Run Walk Ride Fundraising Council Peer-to-Peer Fundraising Consumer Survey, only 45 percent of fundraisers personalize their fundraising pages. Your photo may inspire others to donate.
35. Make your default "my story" compelling on fundraising pages. Not all fundraisers change the "my story" area. Your story may inspire others to donate.
36. Add page-sharing tools to the fundraising page. Free tools like AddThis allow the page to easily be shared via e-mail and social media.
37. Let them create a friendly URLs for their pages. It is much easier for fundraisers to tell potential supporters to visit specific pages instead of your homepage.
38. List the names and amounts of each donor on fundraising pages. Peer pressure has a funny way of inspiring larger gifts. Show gift names and amounts on a donor wall, like North Shore Medical Center's Cancer Walk/Run.
Mike Snusz brings 20 years of digital fundraising experience to his role as director of nonprofit customer experience at Tatango. Today, Mike closely partners with Tatango's nonprofit customer to maximize the impact text marketing can have to further their mission.
Prior to Tatango, Mike spent 15 years at Blackbaud, leading a team of digital consultants focused on increasing nonprofit fundraising. Mike started his nonprofit career managing the Ride For Roswell in 2003.