Trends in the Fundraising Sector

Trends
MacLaughlin kicked things off by highlighting some of the more interesting trends from the report, most notably that large organizations do about 5.1 percent of their overall fundraising online, while for medium-sized organizations it’s about 7 percent and for small nonprofits about 7.3 percent. Also, comparing online gifts versus offline gifts, “traditionally online gifts are larger than offline,” he said, though it varies by vertical.