Toys'R'Us and Babies'R'Us Launch In-Store Fundraising Campaign to Benefit Autism Speaks
"Toys"R"Us and Babies"R"Us are in a unique position to reach thousands of parents and caregivers each day to provide them with valuable information about autism screening and early warning signs," said Mark Roithmayr, President of Autism Speaks. "We are thrilled to have them support our research and advocacy efforts as we continue to work toward solving the autism puzzle."
Since the partnership began in 2007, the Toys"R"Us Children's Fund, Toys"R"Us, Inc. and customer donations have combined to provide Autism Speaks with more than $3.7 million. Last year, the Toys"R"Us in-store fundraising campaign raised more than $1.5 million to support Autism Speaks. Now, Babies"R"Us stores have joined in the effort, providing Autism Speaks with a greater opportunity to educate the families of babies and toddlers about new research regarding screening for autism.
Toys"R"Us, Inc. and the Toys"R"Us Children's Fund also proudly serve as the national sponsor of the Autism Speaks Walk Now for Autism program, a series of more than 75 walk events in cities coast-to-coast. Toys"R"Us, Inc. employees nationwide are again joining in the effort by forming regional walk teams in their local communities. The complete schedule of Autism Speaks Walk Now for Autism events can be found at www.WalkNowforAutism.org.
All money raised in "R"Us stores, online through www.Toysrus.com/AutismSpeaks and through the Walk Now for Autism program will go directly to Autism Speaks to fund research and advocacy efforts. Earlier this month, the Toys"R"Us Children's Fund launched the partnership by providing a $400,000 grant to Autism Speaks.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,550 stores, including 846 Toys"R"Us and Babies"R"Us stores in the U.S., more than 700 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet sites, Toysrus.com, Babiesrus.com, eToys.com and babyuniverse.com. The company also operates the parenting resource website, ePregnancy.com.