Demystifying the RFP Process

And finally, let agencies know why they did — or did not — make it to the next phase. We’ve often learned more about how to improve our fundraising services from frank discussions with organizations that didn’t choose us than continuing on with a seemingly happy client that does not provide feedback.

6. Select a registered agency. Your fundraising agency should feel the same responsibility for good stewardship as you do. Be sure you choose one that adheres to the code of ethics published by the Association of Direct Response Fund Raising Counsel, the Direct Marketing Association and the Association of Fundraising Professionals. And make sure that your fundraising counsel is registered in every state that requires it.

Tom Hurley is senior advisor at DMW Direct. Connect with him on LinkedIn or reach him at 774.773.1200.