Today's Twitter Picks
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Tweets from yesterday's second Twitter chat follow-up to the Engage Virtual Workshop: Driving Donations With Data (#engagedata).
@FRSuccess #engagedata Second year retention -- pay attention to this --- a slight increase in 2nd year retention helps acquisition program
@FRSuccess #engagedata Donors who have given in multiple consecutive years drive majority of your net revenue
@FRSuccess #engagedata Use nonprofit cooperative databases to help you "cherry pick" the best lapsed audiences in your file
@FRSuccess #engagedata In my opinion, if you focus on coverage ratio, you have a good chance to succeed