Today's Featured Blog Posts

When Celebrity Endorsements Hurt the Brand
"Jennifer Lopez is buzz worthy now. American Idol, a new album, a divorce — she is hot on the radar screen of what is scandalous and soothes the inner part of needing to know. But damit, J-Lo would not be caught dead driving a Fiat 500. Come on, Fiat. That is the best you can give us?" Click here to read the full post.

The Cure for Your Organization's Paralysis
"Organizations are still relying on traditional methods of nonprofit fundraising education, methods where the 'Aha' moments and actual implementable tools are few and far between. They're afraid to step outside of the box, afraid to go beyond the type of bland communications that practically 99% of nonprofits out there employ." Click here to read the full post.