Today's Featured Blog Posts
For Social Media Buy-in, Lead with the "Why"
"In social media, I'm not sure we've done a good job yet leading with the why when trying to get executive buy-in. You don't have to look further than their behavior to see it. CEOs don't think twice about hopping on the corporate jet to New York for a three-minute interview on national television, for which they've been media trained. The why has been communicated to them: If you can demonstrate leadership (through training) and broadcast your message to millions, in a medium they use and trust, that's good for the company." Read the full post.
Why the Nonprofit World Needs Millennials
"Today's Millennials are transforming communities, relieving suffering and pursuing social change in a way that may run counter to the traditional ways of organizing, but it's because they are wired to work differently — collaboratively, transparently, interactively, and entrepreneurially — to affect positive change in their local communities and around the world." Read the full post.