Today's Featured Blog Posts
Cry me a river: WHY and HOW emotions can save fundraising and the non profit world
"I found myself puzzled with these questions when the case of Karen Klein from Greece (a district in US, not the country with the Parthenon) became a web hit. The video shows Karen, a woman whose job is monitoring vandalism on a public bus, bullied by a group of teenagers. The video provoked such an outrage (more than 2 million watched on YouTube) and raised an unexpected $750,000 in few weeks, instead of the originally target of $5,000 to "give Karen a nice holiday". This was not orchestrated by a social media guru; it was not planned by an advertising agency or by a major charity. But it had the power of generating an emotion (anger) that mobilized millions of people to do something, including giving money." Read the full post.