Today's Featured Blog Posts

Research that will lead your fundraising astray
"Too many fundraising campaigns are based on what some fundraiser (or her boss) thought would just be super-cool and ultra-persuasive. It never works. We aren't our donors. We're freakishly unlike them. Probably the only thing we share is we believe in the same cause. But even then, what you think that cause is about is probably not much like your donors' view of it." Read the full post.