Today's Featured Blog Posts
Research that will lead your fundraising astray
"Too many fundraising campaigns are based on what some fundraiser (or her boss) thought would just be super-cool and ultra-persuasive. It never works. We aren't our donors. We're freakishly unlike them. Probably the only thing we share is we believe in the same cause. But even then, what you think that cause is about is probably not much like your donors' view of it." Read the full post.
Non-profits have a charter to be innovators
"The biggest, best-funded non profits have an obligation to be leaders in innovation, but sometimes they hesitate. One reason: 'We're doing important work. Our funders count on us to be reasonable and cautious and proven, because the work we're doing is too important to risk failure.' One alternative: 'We're doing important work. Our funders count on us to be daring and bold and brave, because the work we're doing is too important to play it safe.'" Read the full post.