Today's Featured Blog Posts
"If you are really going for retention in 2013 you have to record the Retention Song with your Fundraising team. I've especially adapted Bob Marley's lyrics for everyone to embrace the area of retention. So, just do it. Get out your camera and tape it. It will increase your retention rates by at least 20%. Trust me... The best performance can do the opening plenary at all fundraising conferences in 2013! Who says fundraising can't be fun?" Read the full post.
The Anatomy of an Email Sign-up Thank You Page
"The placement of the email sign-up box is always a consideration when designing a nonprofit website but rarely do we talk about what happens next. When one of your constituents chooses to start receiving email from you, it's a pretty big indicator that they like you. The thank you page is the perfect opportunity to latch onto their affinity and ask them for just a little bit more." Read the full post.