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Retention Song
"If you are really going for retention in 2013 you have to record the Retention Song with your Fundraising team. I've especially adapted Bob Marley's lyrics for everyone to embrace the area of retention. So, just do it. Get out your camera and tape it. It will increase your retention rates by at least 20%. Trust me... The best performance can do the opening plenary at all fundraising conferences in 2013! Who says fundraising can't be fun?" Read the full post.
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