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5 Steps to a Stand-Out Year-End Appeal
"This is the beginning of the end … of the year. The time for you to bear down and give birth to the most compelling fundraising campaign you have in you! So get to it. Email outreach is just one component of your multi-part year-end appeal campaign. But it's a channel that increases in importance — due to your ability to time receipt precisely — as you move into the final days and hours of 2011." Click here to read the full post.
"When selling A against B, we might do a great job of explaining why A is better than B, but it's easy to forget that the prospects you are pitching have another option: doing nothing." Click here to read the full post.