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5 Ways to Leverage Psychology in Your Online Fundraising
"You are a sales person. It sounds very dirty, I know. But in your case, it's less dirty because you're changing the world!" Click here to read the full post.
The effective fundraising PS
"It's strange how fundraising appeals always seem to have a PS, isn't it? The amateurs want to omit it, because it 'doesn't make sense.' The professionals know that if you leave off the PS, you're in trouble." Click here to read the full post.
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