Today's Featured Blog Posts

We don't expect babies to run before they can walk …
"No one was born with the idea of setting up a supporter services department, knowing they needed a database, donation processing, thank you letters, a donor development plan, and all of the other things most charities have in place now to enable their donor acquisition activity to succeed and flourish. But most charities have the skills and abilities to deliver most of this in some shape or form now and this has been the case for long enough that it’s all too easy to feel like it was always the case. And, for many people, the digital equivalents seem so complicated that the inertia of sticking with what they know, coupled with the risk of it not performing, is stronger than doing anything about it." Read the full post.