Today's Featured Blog Posts
Common sense and effective fundraising
"If you knew that not thanking certain donors was what they wanted, or that putting maximum effort into fewer targeted exceptional thank yous would improve your results, what would you do differently? Would you continue to keep doing what you have always done? Or would you be a bit braver and find a low risk way to test the evidence with your donors with the ambition of achieving better results? Whatever you decide, there is one principle that applies to all your fundraising. There is no advantage in being average. If you are only going to be average, it’s probably not worth the effort." Click here to read the full post.
Lost Email Opportunities
"Another way to boost ROI is with a welcome series for new subscribers; or with a series of emails related to a trigger event that’s significant to your nonprofit. And if they’ve subscribed to your email BEFORE donating or joining … then use the series to ask about their preferences. Find out which part(s) of your mission are they most passionate about? With that preference information you can send more targeted emails. And targeted emails yield higher response overall. Don’t miss the boat. Don’t lose opportunities to acquire more donors, members, and revenue by short-cutting your email efforts." Click here to read the full post.