Today's Featured Blog Posts
Managing a Flash Crisis: How to Handle Online Criticism of Your Organization
"When it comes to handling a PR crisis, most importantly, nonprofits need to make sure they prepare ahead of time. This will save headaches, panic, and money down the road. It's essential to think ahead, anticipate potential crises and develop responses in advance." Click here to read the full post.
Kony 2012 proves charities need slacktivists
"Slacktivism involves lazy individuals doing simple activities like clicking Like on Facebook or Share on Twitter for charitable campaigns, sitting back with a smug smile, and feeling content that they made a real difference to the world. We look down on slacktivists. They aren't real supporters. While they're comfortable at home occasionally clicking buttons on websites, the real activists are at the coal face, working hard to give direct help where it's most needed, or spending hours truly campaigning for change. The idea that slacktivism is a bad thing is as ridiculous as it is arrogant. Anti-slacktvists think their own brand of activism (taking part in real protest marches, running marathons for charities, volunteering to support vulnerable people) is the only way to do good. Anyone who thinks they can have a positive impact on the world without even switching off their laptops is deluded, their activities even damaging. Let's be clear — slacktivists do not face a choice between making a 'real' difference and clicking Like, and choose the latter. They face a choice between watching another YouTube video of Keyboard Cat, and broadcasting an important message to 120 friends. Do you think they should choose the cat?" Click here to read the full post.