Today's Featured Blog Posts
Why Do I Open Those Emails?
"Email can be and is just as relational as all other types of media. I took some time to study my own email habits recently, and I realized that the same thing can be said for the next generation of donors as well. This brings me to one of the age-old questions asked by our nonprofit clients … 'What makes someone open an email?'" Read the full post.
Who Knows Your Brand Promise?
"What is a brand promise? It is a promise to your customers. Everything you do should reflect this promise. Consistency is key. It sets expectations and defines the benefits customers can expect to receive when they engage in your services or use your products, when they experience your brand." Read the full post.