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Donors Say They Would Give More If They Saw More Results
"Fundraisers who are still using the bad economy as a way to persuade donors to give, be forewarned: That won't work this year. Donors are tuning out to that kind of plea as they become more financially stable and want to support organizations that achieve strong results, according to a new study of more than 15,000 donors to a wide range of charitable causes." Read the full post.
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