Today's Featured Blog Posts
Four Critical Reasons Why Nonprofit Organizations Must Not 'Go Dark' on Social Media on Weekends
"While banks and post offices may reliably post narrow hours of operations, most nonprofit organizations depend on the evenings and weekends to maximize their engagement. For many nonprofits — especially visitor-serving organizations such as museums, zoos and aquariums — the evenings and weekends are times when many constituents may be most likely to engage with your brand. By 'going dark' on the weekends and evenings (or only posting and monitoring social media when someone is in the office), an organization risks ignoring its audience at the precise moments when they may be most apt to communicate, and leaves the organization particularly vulnerable to negative brand sentiment or a possible PR crisis." Read the full post.
Face: The Future
"Wouldn't it be great to have a crystal ball that spelled out at least some of what lay ahead and allowed us to focus just a little more on the present moment? Well, for better or worse, that particular technology hasn't yet materialized but that doesn't stop us fundraisers from engaging in a little bit of future gazing. Being prepared for different eventualities is important — it allows us to be able to respond quickly and appropriately and to minimize the damage from inevitable bumps along the way — of course it's an art, not a science, and with this disclaimer in mind I'd like to offer a few forecasts on how I see the face-to-face method of donor recruitment evolving over the next couple of years." Read the full post.