Today's Featured Blog Posts

Four Critical Reasons Why Nonprofit Organizations Must Not 'Go Dark' on Social Media on Weekends
"While banks and post offices may reliably post narrow hours of operations, most nonprofit organizations depend on the evenings and weekends to maximize their engagement. For many nonprofits — especially visitor-serving organizations such as museums, zoos and aquariums — the evenings and weekends are times when many constituents may be most likely to engage with your brand. By 'going dark' on the weekends and evenings (or only posting and monitoring social media when someone is in the office), an organization risks ignoring its audience at the precise moments when they may be most apt to communicate, and leaves the organization particularly vulnerable to negative brand sentiment or a possible PR crisis." Read the full post.