Today's Featured Blog Posts
Lance Armstrong Doping Charges: How Do Scandals Affect Donations To Celebrity Charities?
"The U.S. Anti-Doping Agency filed formal charges against the seven-time Tour de France winner Tuesday, saying it has evidence dating back to 1996 of his using performance-enhancing drugs, the Associated Press reports. While the famed athlete has called the allegations 'baseless' and 'motivated by spite,' charity experts say even the probe alone could lead donors to turn their back on the Lance Armstrong Foundation." Read the full post.
The Multichannel Giving Paradox: Online Donors vs. Offline Donors
"The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. Online to offline conversion must take place almost immediately, as online donors tend to move to offline giving within a year of the first online gift or not at all according to our 2011 Multichannel Giving Report." Read the full post.