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The 3 Most Boring Words in Fundraising Appeals
"Today I'm sharing with you the 3 most overused, most boring and least useful words ever to be used in fundraising appeals. There's too much tired old schlock out there that needs to go. This is word-scholock that was boring to begin with. I continue to see hackneyed phrases that have been used and re-used way too many times. I call it 'nonprofit pablum' because it has no seasoning, no punch. Nonprofit writing doesn't have to be so boring." Read the full post.
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