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Who is your hero? It should be your supporter.
"If you want to inspire people to action, make them a part of your story, playing a heroic role in the change you seek to effect. We all want to be part of that collective narrative." Read the full post.
When fundraising writing is too good
"Good fundraising is an authentic, human connection, not high-end art. If you want to genuinely reach people, tell stories the way people tell them verbally, not the way novelists write them." Read the full article.
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