Today's Featured Blog Posts
Avoid These Mistakes in Your Next Fundraising Ad
"I recently heard from my friend Ligia Peña, CFRE, Senior Development Advisor at Canada World Youth in Montreal, Canada and Fundraising Coach at Diversa Consultants. She Tweeted me a snapshot of a fundraising advertisement that appeared in her alumni magazine. Her message read:
'#PlannedGiving marketing #fail from my alma mater @concordia Leaves me cold & I know what PG is!! cc: @MLInnovations'
Before I even peeked at the photo, I knew I was in for a treat. First, Ligia used not one, but two, exclamation marks." Read the full post.
You Should Mix Your Personal and Professional Lives
"Mix your personal and professional lives. Brag to your professional network about the fish you caught over the weekend at the lake. Tell your personal friends about the speech in England you've been invited to give. We are, supposedly, well-adjusted people who lead full and rich lives. We seek to find that balance between work and personal." Read the full post.