Today's Featured Blog Posts

Can You Capture Your Mission in a Poem?
"My new friend and the Executive Director of Shepherd's Table, a feeding ministry here in Silver Spring, Maryland, sent this beautiful poem to me and I thought I'd share it with you. Can you capture the spirit of your mission in poem? What a wonderful way to tell your story." Read the full post.

Build Your Message Team: Part One
"But because your colleagues and board have never been formally trained on the key elements of your message platform, the daily work of your organization produces a damaging unintended consequence: Their conversations with your target audiences feature conflicting descriptions of your organization's focus and impact, inconsistent use of the tagline you're counting on to stir interest, inquiries and action, plus the dead silences and pure misinformation that these colleagues share simply because they aren't aware they could do better for your organization, or don't know how to." Read the full post.