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Why you need someone else to be your messenger
"From my perspective, this is just one more piece of data illustrating the importance of third-party endorsement in all of your outreach and engagement. (More evidence is here.) You can't be your own, only messenger. You need respected authority figures, experts and definitely, everyday champions — who are more powerful than ever." Click here to read the full post.
The worst advice in fundraising
"The most useless and pointless advice you can get (or give) about fundraising is this: I wouldn't respond to that. Nobody (including you) should pay any attention to what you wouldn't respond to. The real focus must be Will donors respond?" Click here to read the full post.
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