Today's Featured Blog Posts
Engaging Donors by Providing Options
"We HAVE to get to know our donors, and one way we do that is by giving them options. It’s quite likely that some of the older donors who gave online probably never thought they’d ever give online either, but with a little education and hand-holding, they tried it." Click here to read the full post.
When Great Board Members Have Not-So-Great Fundraising Ideas
"But sometimes, between you and me, [board members] have less-than-stellar fundraising ideas. They get direct mail and email, they’re on Facebook, they text, and so they think they understand direct response and online fundraising. The problem is, being a consumer of media doesn’t make one an expert in its implementation. It’s that false 'oh, I could do that!' instinct that we’re all guilty of at times. But you know that just because you watch TV, it doesn’t mean you can write and produce CSI. (That episode idea you have is really excellent though.)" Click here to read the full post.