Today's Featured Blog Posts
Lessons From Komen Versus PPFA
"This affair will become a classic in the annals of nonprofit crisis management, in part because it's the first such major meltdown to occur in the social media era. Forgive me for being clinical, but focus on what Komen did wrong (from a communications perspective) and what PPFA did right (from a communications and fundraising perspective)." Click here to read the full post.
An Easy Way to Decrease Your Unsubscribe Rate
"So, what is it about unsubscribe rates that is so darn frustrating? Maybe it's the feeling of rejection that the reader no longer finds enough value in our work. Perhaps it's the wondering whether they only ever signed up to get our download-bait. Or it could even just be the dissatisfaction of not knowing why all these people are unsubscribing. Whatever the reason, wouldn't it be nice if we could just put a stop to unsubscribes for good?" Click here to read the full post.