Today's Featured Blog Posts
Anatomy of a successful thank you letter
"The small community based nonprofit organization can learn from and emulate some of the best practices of larger charities. Case in point, this marvelous thank you letter from Best Friends Animal Sanctuary. The letter arrived in an over-sized, windowed envelope proclaiming 'IMPORTANT YEAR-END DOCUMENTS ENCLOSED.'" Read the full post.
A way to put social media to work in fundraising
"Bit by bit, though, smart marketers are finding new ways to put social media to work. The Hilborn Charity Info blog reports on one technique where Facebook has generated promising results: campaigns where donors approach friends and family on behalf of a cause (Facebook and peer-to-peer fundraising: pair them up to raise more money)." Read the full post.