Today's Featured Blog Posts
"… I have to hand it to our commercial marketing friends, who also see opportunity in looming threats to humankind. Witness the remarkable marketing around the Mayan prediction of apocalypse, some of course tongue-in-cheek." Read the full post.
6 Email Tests That Matter More Than Your Subject Line
"… MarketingSherpa's email survey found that subject lines are still the most commonly tested element in email marketing. Meaning that those few words that get your subscribers to open your emails and see your wonderful offers are what marketers focus on most in their attempts to optimize their email marketing. And while I'm sure this strategy can end up getting you the most tested, optimized subject line that will ever reach an inbox, the impact of these tests are minimal compared to all the other things an email marketer could be testing." Read the full post.