Today's Featured Blog Posts
A Too-Sad Truth about the Nonprofit Sector
"I believe in a living wage for everyone, including employees in the nonprofit sector. I believe that adequate infrastructure is necessary to support the programs and services provided to fulfill mission. And, by the way, I believe that competent people work in the nonprofit sector, just like competent people work in the for-profit sector. There are, certainly, stars working in the nonprofit sector — and they would be stars if they were working in the for-profit sector, too. I also believe that there are incompetent performers in every sector: nonprofit, for-profit, and government." Read the full post.
How to create clear objectives for your nonprofit's website
"A clear objective is your destination. Your website is much more than a place where people get information on the Internet. It's a vehicle for you to get from point A (where you are now) to point B (your destination). For example, you want to increase your prevalence in search results. Or you want to achieve higher conversions with e-mail subscribers and donors. You also want people to do stuff on your website, which is discussed more below. As much as you can, write out clear objectives for your website project." Read the full post.