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How to build stronger online fundraising campaigns
"You aren't really fundraising until you've got a well-crafted fundraising offer: Something specific and compelling that your donor can do." Click here to read the full post.
How to measure the effectiveness of your Facebook custom tabs
"We've seen a lot of changes to Facebook tabs over the years, from the days they were really tabs (at the top of the page) to "tabs" in the left sidebar to the newfangled small boxes (called tabs) at the bottom of your Timeline cover image. But even with the recent changes to Facebook pages with Timeline, there are several ways to measure traffic that's coming from your Facebook Page custom tabs." Click here to read the full post.
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