ProSpeak: Class Wars in Our Mailboxes

Technology, long the proverbial double-edged sword, has allowed us to develop innovative packages and strategies that were unthinkable just a handful of years ago. And the Internet has forced many direct marketers out of their comfort zones, and helped redefine the art and science of direct marketing. Each year we have seen its influence become more pronounced as we are drawn to the ubiquity and the seemingly limitless possibilities of this shiny, relatively new medium.