Do You Know What Boys Want?

“Women tend to give from compassion; men give from competition,” says Shelley Serdahely, executive director for the social change organization Men Stopping Violence. “We establish leadership in the campaign when targeting men.”

For example, her organization recently solicited from a group of mostly male attorneys for a legal aid grant. Serdahely and her team invited the highest partners from the biggest firms to sit on MSV’s leadership council. They made sure those leaders were at every meeting so they were visible as part of the campaign. Serdahely felt the campaign was successful because it put law firms in competition with each other.