Tips and Strategies to Enhance Your Homepage

1. Engage visitors immediately when they land on your homepage by offering focused content.

An effective homepage should:

Tell visitors who you are and why you exist. Roach and Kruger said 93 percent of homepages don't provide taglines that explicitly summarize what the site or organization does. Try a short, direct tagline or focused imagery. Start by asking yourself, "What are we trying to accomplish with our site?" and make sure your homepage provides an answer.