Tips for Recruiting Supporters to Your Facebook Cause
Your welcome note is the first thing people who come to your Causes page will see. Koch recommended testing to decide whether you should use the name of your organization as your Causes page title or something that goes to the heart of your mission, or a combination of both. Think about key words. How many people will search for the name or your organization when looking for your Causes page versus those that will search on a mission-related word?