Happy Holiday (Giving) Season to You!

Marc Pitman, fundraising coach

Although school is just starting up and "year-end" feels very far away, don't procrastinate! See if you can finish your direct-mail package this month. That will give you plenty of time to work with your mail house processor.

Jeff Brooks, creative director, 
TrueSense Marketing

While working on your Christmas/holiday fundraising projects, listen to Bing Crosby's Christmas album. Yes, it's too early, and yes, in just a few weeks you're going to be overdosing on those very songs — but the soupy, old-fashioned sentimentality of those songs feels the way really excellent holiday fundraising should feel.

Jeff Jowdy, president, Lighthouse Counsel

Be genuine. Connect in a sincere way during the year-end holidays in a manner appropriate for 
your organization. Thank your donors, and inform them of any timely opportunities to make a difference. FS