Happy Holiday (Giving) Season to You!
3. Use card format, and keep gift asks out of cards by using a separate reply slip.
4. Reinforce "year-end" in messaging even if only on the reply envelope teaser to remind of the Dec. 31 deadline.
5. Test a letter format, and update your donors/members on key events of the year, especially for those they supported.
Holly Ross, executive director, NTEN
I would share one word — integrate! Use your data well to touch your donors in multiple ways, including direct mail, e-mail, text and beyond. Be everywhere to reach your donors when and where they are ready to give.
Ellen Cobb Church, president and CEO, Craver, Mathews, Smith & Co.
1. Don't get lost in the crush of holiday mail. This is the time to make your mail really stand out from the crowd.
2. Remind donors to get their year-end tax donations in before it's too late! Send an e-mail reminding donors of the tax deadline in the last week of December.
Mikaela King, director of online marketing, CDR Fundraising Group
Focus on timing — set a schedule and stick to it, but test tweaks in timing.
Willis Turner, senior copywriter, Huntsinger & Jeffer
1. Think like a poet: [William] Faulkner said novelists are failed short story writers, and short story writers are failed poets. In other words, brevity is power. So be concise, and make sure you have an emotional reason for every word you use.
2. Take responsibility for your actions: Properly targeted donors want to help you. It's your responsibility to make giving a rewarding experience for them!
3. Make readers take responsibility for their actions: Tell them specifically what good things will happen if they give … and what bad things will happen if they don't!