Tips for Maximizing Facebook and Your Web Site
"By understanding your activity and performance, fan response, trends and comparisons, you are better equipped to improve your presence on Facebook," Barry wrote. "Actually, this data will likely help you improve your overall Web efforts! Use the stats to gain valuable insight into what your constituents like, what type of content they interact with the most, what they tend to share with their friends and, maybe most importantly, what they don’t like."
In a related post, Barry also discussed five keys to building a successful nonprofit Web site. They are:
1. Learn from your content. Use Google Analytics to see how many unique visitors come to your site, what content is most viewed, what content is producing what visitor action, what keywords or phrases people use when searching your site, and where visitors come from before arriving at your site.
2. Make content easy to consume. Make it easy for visitors to subscribe to your content. Google FeedBurner allows visitors to subscribe to content updates on your site via RSS or e-mail.
3. Make content easy to share. Social-bookmarking plug-ins such as AddThis allow people who like your content to share it with their networks.
4. Make your organization easy to find on social networks. "Your main Web site should highlight your presence on these sites so that your readers can connect with you in social ways online," Barry writes.
5. Use a URL shortener like tinyurl.com. Shrinking URLs makes it easier for you to print them in newsletters, mailings, etc., and for readers to share, giving you richer statistics.
Barry notes that "content is king," and without great content, the aforementioned tactics and tools are limited.