Tips for Maximizing Facebook and Your Web Site

2. Participate and be a community. He pointed to the LIVESTRONG as a great example of this. Be active daily, sharing news, video, photos, stories, etc., related to your organization; and engage with fans by commenting on wall posts, "liking" things they share and helping them connect with others.

3. Get people to engage with you in more than one way. E-mail is still the killer app, and it's important to have a solid home base in the form of a Web site. Take a tip from the One Campaign, which has its page set up to go to a custom tab where visitors are shown how they can engage with the organization beyond Facebook.

4. Pay attention to stats. Facebook's Insight Portal allows administrators to see stats on how well wall posts and content are engaging visitors.