Tina Johann of Children’s Bureau attributes her success to being a true believer.

By Margaret Battistelli Gardner

Management philosophy: “Bring in talented professionals, and let them do what they do best. Bring the highest level of excellence to everything you do.”

Keeping it fresh: “Because marketing plays an important role in successful fundraising, I like to come up with new slogans, logos, taglines, quotations and colors in our collateral materials every few years. It’s important to keep with your brand, but strive to be current and new.”

Challenges facing fundraisers: An organization must work to distinguish itself from the crowd of competitors. That needs to be done through reputation, stewardship and excellence. Rise to the top to become the leading provider of services in your category.

Keys to success:

Relationship-building. “We have 80-plus directors and trustees and some 100-plus additional auxiliary members raising funds and leading the agency. For each encounter with or exposure to Children’s Bureau, I want people to leave knowing they have played a major part in changing abused children’s lives. The same is true for every donor.”