SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
Target audience: Planned gift
Origin: U.K. September 1939
Background: The Duke of Gloucester's Red Cross and St. John Appeal Fund was launched in September 1939 to raise funds for those affected by the Second World War. By 1946 the appeal had raised £54,324,408, which is the equivalent of £5,490,000,000 today, making it the largest charitable fund ever raised in the U.K. The proceeds of the fund went to the Red Cross and St. John War Organisation.
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- Companies:
- American Red Cross
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