Three Things to Consider When Approaching Hispanic Donors
* Be formal in your approach. Over personalization and familiarity with prospects before you’ve developed a relationship with them might not be the best way to go. Especially if your ask is geared toward an older Hispanic person, address them in a formal context initially. Wait until after a donation is made and they’ve indicated the desire to have a relationship with your organization to use a less formal, friendly approach in your communications with them, Poggio says.
Loretta Poggio and Candace Kennedy can be reached via www.ethnictechnologies.com