Three Steps to Real Change

FundRaising Success: If you were to leave World Vision U.S. now and go to another nonprofit organization, and that organization was bringing in funds and its programs were doing what they were supposed to do, but it felt somewhat static, what would you do? How would you turn that around?

Atul Tandon: I would find out in terms of the mission vision values — what are they? Is there a distinctiveness? What is the unique thing about this institution? How you go from not having a distinctiveness to creating a compelling mission vision would be job No. 1.