Three Quick Tips to Smooth DM Production

"Test up. Test more expensive," he adds. "Don't let cost consciousness drive your mail. You want to test for effectiveness and the best ROI. A lot of [organizations] will always try to get the best ROI, but they are always constantly trying to save money as well, and most of the time the more expensive production elements will raise the response enough to easily justify them."

David Hazeltine can be reached via http://www.yellowfindirect.com